Killerwhal.es

Duygu Daniels

Duygu Daniels, Sr. Designer & Strategist for Computer Vision Software

 
 
 
One health tip a day, easy-to-digest.

After losing my mother to cancer at age 19, I took a serious interest in health & wellness. I began what would be a decade of research dedicated to discovering the elements that contribute to our health. I wanted to build a way for people to easily share life-changing information found in expert journals and blog posts, and I wanted it to be in an easy to digest and easy to recall fashion.

Then hips & tips was born . . .

 
 
 
 

Operations

experience design

interface design

Branding

Illustration

Copywriting

Community

Partnerships

 
 
 
 
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THE PIVOT

First we experimented by building the MVP as a web app. Afterwards we decided to build the app. Finally when I realized no one uses new apps anymore and a majority of US consumers download zero apps per month, we decided to pivot to an –at the time less-common format– the newsletter.

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RESULTS

hips & tips served one fresh tip a day from experts, enthusiasts and grandmas. I designed the layout to include a daily poll tied to the tip, results from the previous day's poll, and plenty of vibrant and relevant imagery. We had a consistent 42% open rate on average (over 10 months).

 
 
 
 
 
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A very special thanks to . . .

Igal Nassima
Sidny Ginsberg
Emre Begen
Eren Demir
Dalia Mortada