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Duygu Daniels

Duygu Daniels, Sr. Designer & Strategist for Computer Vision Software

 
 
 
 
 
Marx is the first social network built around user-generated AR. Leave secret messages on textbooks, paintings, coffee cups & more, for friends to find and respond to.
 
 
 
 

Funded by Betaworks as part of their 2014-2015 Hacker-in-Residence program. I was hired by an HIR admitted to the program to lead design.

 

Research
User experience design
Interface design
Copywriting
Community
Product management

 
 
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DESIGN CHALLENGE

Viewfinder  ·  One of our biggest challenges was finding the most intuitive interface for the AR viewfinder. After I designed the viewfinder, we conducted one-on-one tests and focus groups and reiterated until our audience easily mastered the process of scanning to find (secret) messages.

 
 
 
 
 
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DESIGN CHALLENGE

Unity  ·  With Android & iOS apps, pixel perfection takes careful craftsmanship; with apps built in Unity that try to mimic traditional interfaces, it takes careful craftsmanship and a whole lot more. Marx was built using this gaming engine and the image recognition software Vuforia. I designed and replicated traditional iOS UI elements in Unity and worked closely with our engineers to make sure that the Sketch-to-Unity transition was painless for our team, and that the result was crisp for the eye.

DESIGN CHALLENGE

MOSCAN   ·   We send snaps to our friends when we have something to show them, we check Twitter when we're bored. But how do we create a new habit loop when it comes to AR? What's the most important motivation a user could have to want to reach out for AR? We explored these questions and more, categorizing them under MOSCAN (motivation to scan) and designed every feature of Marx with MOSCAN in mind.

 
 
 
 Web app wireframe for partnerships with Museums

Web app wireframe for partnerships with Museums

 Jeff Koons, Poodle with Marx

Jeff Koons, Poodle with Marx

 Sharing Marx

Sharing Marx

 
 
 
 
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PRODUCT MANAGEMENT

Though each team member was primarily a technical specialist, we all had to wear our project management hats from time to time. For example, I would make sure we were collecting and organizing feedback efficiently, creating roadmaps for upcoming features, managing the interns, documenting QA, updating social media and keeping our dropbox & drive neat and up-to-date.

 
 
 
 
 
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On iOS & Android